1. Recruiter Branding
"People connect with people, not brands."
Andrew has helped Worldly go from zero employer brand presence to averaging 7,500 new applicants every quarter by growing his own personal brand.
Building his own following has not only helped the company he works for but his own career development.
Where he finds his content:
- Capturing ideas from daily workflow and tasks
- Note interesting points from candidate conversations
- Domain insights from hiring managers
- Conversations with other recruiters
He then layers in his perspective / POV to make unique content, adding personal stories and data where relevant.
"Most people don't get past the early stage. They'll do it for a period of time and then back away. Commit to posting 3-5 times weekly, even if engagement is low initially."
2. Business Partnering
"A lot of us were raised up in recruitment as order takers, waiting for marching orders. But in this tech-enabled world, we need to be strong advisors and true business savants when it comes to talent."
I love his analogy on becoming a thermostat and not a thermometer.
A thermometer merely reads the room, while a thermostat actively sets and regulates the temperature.
Key takeaways:
- Drive conversations, don't be passive
- Bring market insights to the table
- Request time with leadership
- Show and report on hiring's impact on the business
- Try new things!
3. Learning Beyond Recruitment
"Most recruiters don't study other skills and industries"
Andrew is a big advocate from finding expertise outside of recruitment.
Here’s some examples of initiatives he’s ran:
- Improved candidate outreach by applying sales techniques
- Better equity discussions with candidates by learning more about finance
- More effective engagement through marketing principles
- Stronger business cases for recruiting initiatives
The best part of this is he’s done all of it by leaning on his external stakeholders (Head of Sales, CFO etc).
There’s likely so many domain experts within your business with knowledge you can apply to your workflows.